Look Good Guilt-Free

Sustainable and cruelty-free beauty, self-care, and consumerism


Illustrations by Nastasia Rozenberg.

According to the National Anti-Vivisection Society, animal testing has been used since the early 20th century to test products such as makeup for safety and effectiveness before releasing them to the public. Many of these tests cause irritation in animals and can potentially be lethal while often remaining ineffective.

Many mainstream beauty, hygiene, and self-care products found in drugstores are currently tested on animals; however, many current brands are switching to cruelty-free practices alongside emerging cruelty-free brands that also utilize ethically sourced ingredients. Ethical beauty brands now range from drugstore to high-end and can be found in many locations, whether it be your local Target or Sephora. Cruelty-free products can be identified by the Leaping Bunny or Cruelty-Free Bunny logo found on the labels.

Here is a list of brands that are currently Leaping Bunny certified and cruelty-free:

Makeup, Lashes, Brushes, and Beauty Tools:
-e.l.f., NYX, Too Faced, Tarte, Fenty, Pacifica, Colourpop, Milk Makeup, Glossier, BH Cosmetics, Covergirl, IT Cosmetics, Urban Decay, Ardell, Becca, Ecotools, Marc Jacobs Beauty, Milani, Real Techniques, Beauty Blender
-Pacifica, Yes To, Milk Makeup, Glossier, Drunk Elephant, Sunday Riley, Tarte, Trader Joe’s, Whole Foods, The Body Shop, Curology

Hygiene, Moisturizer, Shower Products, Hair Care, and Deodorant:
-Love Beauty and Planet, EOS, Lush, Ogx, Native, Bumble and Bumble, Living Proof, Tom’s of Maine, Trader Joe’s, Whole Foods, The Body Shop, Bath and Body Works, Function of Beauty

-Good Chemistry, Lush, Pacifica, The Body Shop, Bath and Body Works, H&M

Nail Polish:
-Piggy Paint, China Glaze, Ella+Mila, Pacifica, Defy&Inspire, L.A. Colors, Color Club

Certain companies and stores, such as Lush and The Body Shop, will also accept empty plastics and containers once their products have been used. Return these containers to participating stores to help eliminate plastic waste. For a complete list of Leaping Bunny certified cruelty-free companies, visit features.peta.org/cruelty-free-company-search.